Who we are
The H3X team is a dynamic group with extensive experience in sports physiotherapy, leadership, and human performance optimization. The team is comprised of certified sports physiotherapists and former Special Forces operators and team leaders, with over a decade of experience in coaching high-performing individuals, teams and organizations. Together, the H3X team is committed to helping individuals and teams reach peak performance in all areas of life, business, and sports through their innovative Human Performance concept. Their blend of knowledge, experience, and dedication makes them invaluable advocates for holistic, health and high-performance optimization.
Jesper Hørby
Jesper is a highly experienced and accomplished team leader with over 20 years of service in the Special Forces. He holds a university degree in leadership and organizational development and has used his expertise to build and implement a unique Human Performance Optimization concept within the Danish special forces.
In addition to his military background, Jesper also brings valuable experience from the world of elite sports. He has a deep understanding of what it takes to achieve peak performance and has honed his skills in optimizing human potential in high-pressure and high-stakes environments.
On a personal level, Jesper has overcome significant challenges, including recovering from a multiple trauma. This first-hand experience has given him a unique perspective on the importance of a holistic approach to optimizing both life and performance. He is passionate about helping others tap into their full potential, and is dedicated to promoting physical, mental, and emotional well-being in all aspects of life.
Jesper’s combination of military expertise, academic knowledge, and personal experience make him a truly exceptional leader and advocate for holistic performance optimization. He is committed to helping individuals and teams reach their highest levels of achievement, both in life, business and sports.
Henrik Bengaard
Henrik is a seasoned certified sports physiotherapist with extensive experience working with professional sports teams, individual athletes, and high-performance organizations. His expertise has been shaped by years of working with Human Performance in the Special Forces, international businesses, and the professional sports world. Combined with his background as a former Army medic, this provides Henrik with a unique foundation for delivering world-class care and performance optimization.
With over a decade of clinical practice, Henrik has developed deep expertise in physiology, data analysis, and performance tracking. He applies evidence-based strategies tailored to each athlete’s unique physiological profile, ensuring measurable improvements in performance and recovery. A specialist in Back To Play programs, Henrik designs comprehensive protocols that enable athletes to return safely and effectively to peak performance after injury.
Having competed at an elite level in endurance sports and skydiving, Henrik brings firsthand understanding of the physical and mental demands faced in high-stakes environments. This personal experience strengthens his ability to connect with and guide athletes striving for excellence.
Beyond his professional achievements, Henrik is a devoted husband and proud father of two.
Jonas Folmann Madsen
Jonas brings close to a decade of experience from the Danish Special Forces and holds a university degree in Business Administration. He has worked as a consultant in the private sector, including roles at a leading global professional services firm and as Director in a European fintech company – and has spent more than 10 years supporting organizations within leadership, M&A, performance optimization, and cultural transformation.
Before his military career, Jonas was shaped by elite sport in his childhood and youth, competing in ice hockey and cycling, with multiple national-team selections and World Championship appearances. This early exposure to high-performance culture informs his approach to human performance and team dynamics.
With a foundation built on elite military service and executive-level consulting, Jonas is passionate about human performance and unlocking the full potential of individuals and teams under pressure.
A severe injury in Afghanistan, sustained while serving as a Special Forces operator, forced Jonas to leave the life he loved most. The physical and psychological challenges that followed have shaped his perspective, and equipped him with the humility and strength to meet others where they are, and help them grow through the inevitable struggles of life.
Jonas thrives in environments that demand courage, grit, and endurance, both in business and beyond.